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Aims to triple or quadruple total credit disbursed to customers from present level of INR 2000 Cr in the next year

New Delhi, October 16, 2017: Rubique, India's leading fintech company, is on an aggressive expansion drive and will expand to 100 cities across India by March 2018 in a bid to revolutionize the traditional lending scenario of the country. Rubique is currently present in 27 cities in India, and expects that these new markets will take up substantial credit from the data-driven platform, raising the current total credit disbursed by the company from INR 2000 Cr to triple or quadruple that level. This will be in line with the company's strategy to take its services to as many Indians as possible.

Rubique has been disrupting the traditional lending process through digitizing the financial sector. Its revolutionary approach integrates tech-driven paradigm shifts into the conventional financial assessment systems, providing the best KYC, credit bureau integration, banking analysis, and enhanced logic through its proprietary matchmaking algorithms and use of new data science methodologies.

Rubique's unique Online PLUS model comes with paperless-focused features that transform the loan approval and processing – through e-KYC, ranking analysis, and real-time status tracking – into an optimized and efficient system taking up minimal time and greatly increasing accuracy. Rubique's SPOT, an internal data platform run by Rubique covers the entire consumer journey from lead generation to disbursement for all types of loans and credit cards. Rubique also deploys Rubot, an AI decision engine powered bot that eases the transaction experience by using customer data to match the customer's financial requirements with the products hosted on the platform. Equipped with these radical technologies, Rubique offers a wide range of loan products and end-to-end loan fulfilment to individuals and MSMEs. The company's proprietary matchmaking algorithm enables consumers to get the best deal in the quickest possible time while lowering the cost of customer acquisition for the financial institution. Through the deployment of these tech-driven solutions and the access to the products hosted on the platform, Rubique will digitize and optimize the Indian financial sector.

Commenting on the expansion drive, Manav Jeet, MD & CEO, Rubique said, "Small businesses and individuals have traditionally been excluded from the financial system, and they are found across India in urban and semi-urban centres. The delays and inefficiencies of the current traditional lending system makes credit inaccessible to this important driver of the Indian economy. By expanding our reach, we are going to provide relief to this neglected and under-credited section of the Indian economy, leveraging our cutting-edge technology to provide them access to a bouquet of financial services that they need."

Amid all the fintech firms operating in the country today, Rubique stands out as one of the few success stories driving India's rapidly-growing digital financial services sector. Recently, the company was selected by Abu Dhabi Global Market (ADGM) to be a part of the first batch of its FinTech Regulatory Laboratory (RegLab) program. The company will now develop and test its fintech innovations further as part of the program. In the Paris fintech forum 2017, Rubique was among 130+ fintech participants shortlisted across 25+ countries. At the prestigious Benzinga Global Fintech Awards 2017-New York, Rubique was the finalist in the category of Best Lending Platform Tool, competing with globally renowned fintech players. Recently, Rubique has also been featured in IDC's FinTech 101 list for Asia/Pacific and mentioned as one of the 10 fast growing fintechs in India.

Corporate Comm India(CCI Newswire)
 
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Digital ad spends in India to grow by 30 per cent in 2017; brands would look at a adopting a full-stack marketing automation solution

Mumbai, October 16, 2017:
Netcore Solutions, India’s largest marketing automation solutions provider, today successfully organised the Martech Knowledge Exchange at Hyatt Regency, Mumbai. The event, which witnessed participation from leading financial services companies, saw marketing and analytics experts deliberating upon the importance of marketing automation solutions in increasing RoI, and customer lifetime value as well as reducing customer acquisition costs.

The line of experts at the event included leading names of the industry such as Pranav Arora, Principal – Accenture; Niranjan Kanade, Chief Business Officer- Accretion Marketing, Netcore Solutions; Dharmesh Sinha, Chief Manager Marketing, Axis Securities; Kunal Sakariya, Head Customer Analytics & Marketing Analytics, Netcore Solutions; Molly Kapoor, Head of Marketing, Birla Sun Life and VeerChand Bothra, CIO, Netcore Solutions.

In his presentation, Niranjan Kanade highlighted that India is currently experiencing a trend of ‘Consumer Parallelism’ where consumers adopt multiple avatars on different platforms during different times of the day. He elucidated upon why attaining an improved customer lifetime value requires an intuitive platform that helps you understand and engage the ever-changing customer.

Kanade added marketing automation is an essential and integral part of accretion marketing strategy of a company. “The digital advertising spends are expected to bounce back and grow at 30 per cent this year after a period of diminished growth curve. This growth in advertising and marketing spends will further fuel the adoption rate of marketing automation in the country as brands would look at a adopting a full-stack marketing automation solution rather than the current module-based approach,” he said. He also mentioned that lack of skills, system complexity, data quality and readiness are the biggest challenges the CMOs have highlighted that has been hindering the implementation of marketing automation solutions.

Giving a crash course the importance of blending marketing and customer analytics, Kunal Sakaria highlighted that transactional, behavioural and demographic data summarisation is important for creating a unified view of the customer.

Echoing Sakaria’s statements, VeerChand Bothra commented, “How do you engage the ever-changing customer? Financial services in India have always had to be sold to the customer; it was never a ‘pull-service’. Therefore, the engagement that a customer has with the brand is not very frequent. Consequently, cross selling a service or product becomes very difficult. Unless the customer is engaged on the right channel, at the right time and with the right type of content, the true customer value always remains a distant dream. A full-stack solution offering a unified view of the customer is as much important as is deriving the right insights from the data using analytics.”

Adding to Bothra’s views, Pranav Arora of Accenture spoke about the growth of the BFSI sector in the recent times as well as the importance of adopting a ‘Phygital’ approach to customer engagement by blending physical and digital to create an ecosystem between the brand and consumer.

Concluding the sessions in her ‘firechat’, Molly Kapoor spoke about the changing customer mindset and the need for companies to adopt marketing technology to be enable to meet up to the expectation and demands of the consumers. She also shared how Birla Sun Life’s has been taking digital strides in this regards by highlighting its SIP Now (Sabse Important Plan) website, which helps understanding the customer journey cycle as well as advising the regular investors as per their financial planning requirements.

Corporate Comm India(CCI Newswire)

 
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New Delhi, October 16, 2017: With the festivities kicking in, we all are looking for that perfect Diwali gift for our loved ones. Le Creuset, the iconic French cookware brand offers a plethora of options to make your festive gifting bright and full of colors. Here are 7 reasons why you just can't resist Le Creuset this Diwali

1. The cookware brand with a legacy dating back to 1925, offers a lifetime guarantee on its entire cookware range of enamelled cast iron, multi-ply stainless steel & toughened non-stick range, thereby making it is an ideal pick for the festive season. Diwali being most synonymous to gifting is bound to be incomplete without this "Gift for Life"

2. What could be a better time than the festive season to awaken the chef inside you to make delectable desserts for your loved ones? Le Creuset's bakeware leaves no stone unturned to help satiate your sugary cravings. Add that vibrant pop of color to your kitchen with the Le Creuset stoneware collection that not only comes with a fiver-year guarantee, but is chip, crack & stain resistant.

3. Every Le Creuset product encompasses "versatility" as it's most vivid feature- besides being a cook's best friend in the kitchen, the cookware is ideal for being used as serve ware. One gift & you are sorted with all your cookware needs- from different cuisines to different heat sources, Le Creuset offers a range that is apt for oven to table.

4. The brand takes pride in being celebrated as the most preferred cookware brand among the leading celebrity chefs across the globe. An amateur or a professional, Le Creuset cookware is a delectable treat to enhance your cooking experience.

5. The distinctive and unprecedented colors offered by the brand, add a dash of elegance to your kitchen. The color choices vary from a subtle Almond to a bright Cherry Red, that will not only make your kitchen adorn style, but will also brighten up your Diwali parties, as the casseroles you cook in can also be flaunted as the perfect serve ware!

6. The five day gala affair becomes even more elaborative as Le Creuset has something for each auspicious day, starting from the award winning Stainless Steel collection for Dhanteras to breathtaking Cast Iron collection to gift your sibling for Bhai Dooj- with offers you just can't turn down. The iconic "Flame Collection" from the brand, signifying the essence of purity, lights & vibrancy, enhances the festive flavour.

7. No festivities are complete without attractive deals and Le Creuset gives you some really tempting offers that you will definitely not be able to resist. Own your assets this Diwali without hurting your pocket, Le Creuset gives you an opportunity to build your own gift set with discounts upto 25% wherein you can pick up the options from Toughened Non- Stick, Stainless steel and Cast iron collection to make the picture-perfect gift set f or your friends and family.

So what are you waiting for? Go grab your pick from the wide variety of products including wine accessories, mugs, French coffee press, classic teapots, casseroles that make for a perfect Diwali gift.

Corporate Comm India(CCI Newswire)

 
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New Delhi, October 15, 2017: Pune-based bitcoin exchange start-up BitBox has announced the advanced marketplace for buying Bitcoins in India. BitBox is a Startup India Recognised Bitcoin Exchange company registered with government under startup India scheme for business related to Bitcoins and Block chain.

The company offers best rates for buying bitcoin and has provided various alternatives for a hassle free and reliable bitcoin exchange experience. The exchange provides access to high liquidity order book for BTC/INR pair which allows an individual to buy or sell Bitcoin instantly.

"Through BitBox, we are adding Buyers and Sellers to the advanced marketplace where they can easily trade Bitcoins in few clicks. The app is secured with various assured securities which safeguards the bitcoins of our users. However, we provide free trading services, which allow users to buy or sell Bitcoins without paying any brokerage. With the setup of such a great platform, we are looking forward to make BitBox the best way to make profit." said Mr. Ajinkya Lokhande, Founder & Director at BitBox.

With the launch of BitBox, the company aims to change the perception on how consumers see the concept of Bitcoin Trading, by offering a simple and user-friendly platform which they can trust. The company has very dedicated team of incredibly bright minded individuals who have given an immense amount of time and effort to ensure that your trading experience is easier and secure than ever.

"Bitcoin prices have huge difference between Indian and International exchanges. Bitcoin rates in Indian markets are mostly higher compared to International market. This results in buying Bitcoin at higher rate in India. Thus, with BitBox, we are offering best rates for Bitcoins in India. Our rates are always matching to International market and hence people can buy Bitcoins at international price in India from BitBox." added Mr. Lokhande.

BitBox is just another name for safest and secured way to make bitcoin exchange even easier and faster. The innovative solution of BitBox has advanced technology which tackles daily trading needs no matter where you are. The friendly platform guarantees that all users enjoy a variety of options once they've downloaded the App.

Here are some more features to make profit via BitBox:

Free Trading: It offers free trading services; users can buy and sell Bitcoins without paying any brokerage for the same.

Real Time trading Experience: BitBox is the peer2peer exchange with real time trade settlement.

Security: BitBox store users Bitcoins in cold storage wallets. It also has integrated multilevel security in the system which makes it even more protected and reliable.

Fast Processing: BitBox enables user withdrawals through IMPS to settle funds immediately. Also other operations tasks like KYCs, Deposits are also processed on the same day. It has a very strong support system which reverts on the tickets within 12 hours from the ticket raised.

Corporate Comm India(CCI Newswire)

 
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With the tie-up, Ziman becomes the world's first-ever security service to avail a chat bot's services
 
Mumbai, October 15, 2017: Haptik, one of the world's largest chat bot platforms, has recently taken a bold step that has transformed the security services domain. It has associated with Ziman, a comprehensive personal-cum-digital security services that connects users to near and dear ones in case of an emergency and also provides protection against digital threats to their phones. The partnership with Haptik makes Ziman the first security service provider in the world to leverage a chat bot's services.

Through this tie-up, Ziman will enrich its all-encompassing personal safety features with the voice of Haptik's chat bot, who will speak with the user if and when they feel unsafe while travelling. The chat bot will continue to ask questions related to the location, nearby landmarks, vehicle details, area details, time, and other emergency information and maintain an updated database of the same. Furthermore, the chat bot also has the ability to route the user to a human agent. This will add another layer of user engagement and assurance to the Ziman app.

Haptik has earned great accolades as a unique and easy-to-interact chat bot that can help any individual do more by setting reminders, paying bills, booking flights, as well as finding out great places to hang out. Having felt the need to create a safety-centric feature, especially considering the issues concerning the safety of women and road rage in India, it partnered with Ziman to implement this undoubtedly advantageous feature for the society.

Elaborating on the association, Haptik Co-Founder Aakrit Vaish said, "Ziman is the world's first Personal security Service enabled by a chat bot. It has a host of features that provides personal safety, live tracking of pets, kids, and senior citizens, maintains Digital privacy while doing online transaction, creates a secure environment for mobile phones and offering eKYC aadhaar verification.

Ziman is backed by Response Management Services thru a 24x7 operated National Command Centre Through Haptik's 24x7 chat bot, Ziman users can now find a friendly voice accompanying them throughout a lonely journey, assuring them of help at the click of a button while collecting all the necessary data simultaneously!"

With successive use, Haptik's chat bot will also develop knowledge of the mode of commute of Ziman users, their occupation, frequency of travel, no. of family members, and their contact number etc. Elaborating on the value brought about by Haptik's chat bot, Vishal Sriwastava VP ZICOM Care said, "While core surveillance and tech-based security measures were our forte, Haptik's chat bot has brought in a real-time data accumulation-enabled security mechanism that provides much-needed comfort to a user in times of deep distress. Its conversational quality and deep learning-based mechanism ensures it learns quickly about the normal commuting behaviour of a user, and hence can swiftly detect any anomaly."

One of the oldest chat bot platforms in the world, Haptik has earned accolades for its efficient and simple AI-based personal assistance. With this association, Haptik has once underlined its core values and highlighted its sustained efforts towards providing a convenient solution to India's everyday concerns, such as the very fundamental desire to travel safely anywhere without worrying!

Corporate Comm India(CCI Newswire)

 
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New Delhi, October 15, 2017 : Usha International, one of India's leading consumer durables company, unveils its latest innovation in the kitchen appliances category –Imprezza Plus mixer grinder.True to its tagline, 'Quieter Faster Tastier', this mixer grinder is a technologically advanced product with advanced fluid dynamic blades.

The new Imprezza Plus is customized with features like 100% copper motor ensuring longer motor life and non-corrosive food grade stainless steel blades. Other features include heavy gauge stainless steel jars with flow breakers for efficient grinding of both dry and wet ingredients and high torque and high speed motor running up to 21000 rpm at less noise levels even while heavy or continuous grinding.

The mixer grinder comes with a set of five jars to support all the mixing-grinding-blending and storage needs. It includes a chutney jar, a dry jar, a wet jar, a blending jar with fruit filter and a grind and store jar.

A pan India media campaign has also been planned for the launch of the Usha Imprezza Plus mixer grinder during the festive season. The product is priced at INR 6295/- and comes with a five-year warranty on motor and two year on product. Usha Imprezza Plus mixer grinder is available at all the leading stores across India.

For more information on the same please visit www.usha.com .

Corporate Comm India(CCI Newswire)

 

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