Management Category: People

New Delhi, Delhi, India, Wednesday, May 08, 2013 -- (Business Wire India) -- Using the concept of Mother's Day to reach out to a new and otherwise neglected section of society, "Every Mother Counts", a first social initiative of its kind by OLX.in, successfully recognised underprivileged mothers across the country. Celebrating the bond of mother-child, the campaign reached out to over 50 shelter homes for women and children and 30 to 40 odd slum areas across Delhi, Mumbai, Bangalore and Kolkata, proving its worth as an extremely well received social movement. The activity encouraged OLX patrons to give away their personal items and belongings to destitute kids for gifting to their mothers thus enabling both to celebrate the joy of Mother's Day for the first time.

In order to make this Mother's Day occasion special, OLX.in reached out to a shelter home for the underprivileged by 'Indian Global Social Service Society' next to Bangla Saheb Gurudwara along with veteran actor Sharmila Tagore much to the surprise of its inhabitants. The event started with Mr. Amarjit Batra, CEO, OLX.in & Ms. Sharmila Tagore expressing their thoughts on this unique initiative.

Mr. Amarjit Batra, CEO, OLX.in shared his elation and gratitude on this occasion. "As India's leading Online C2C marketplace for used goods, we are indeed happy and excited to have executed a socially relevant and extremely gratifying campaign like Every Mother Counts. We have managed to not only spread happiness and smiles to many needy mothers but also been able to garner extensive and unprecedented support of our users to make this campaign a hit. We are thankful to our donors for participating in the joy of giving and making this possible."

OLX.in received tremendous traction on "Every Mother Counts" with over 600 donors and 3000 plus items from all four cities, exceeding all expectations. While Delhi recorded 382 donors with 1500 items collected, Mumbai collected 250 items with 80 donors. 100 donors from Bangalore collected 815 items while Kolkata recorded 25 donors with 120 collected items. Donated items included big and unique gifts like television sets, water beds, new blankets, wheel chairs, artificial jewellery besides household goods, clothes, shoes, electronics etc.

Ms. Sharmila Tagore said, "It is indeed a very joyous and thought provoking gesture that OLX.in has initiated with Every Mother Counts. It has been delightful and heartening to meet these mothers and partake in their celebrations of Mother's Day. I hope OLX continues to take such concrete steps towards social empowerment in the future."

The gift distribution ceremony started off with Ms. Tagore and Mr. Amarjit Batra addressing over 100 kids & mothers of the NGO and presenting them gifts packed in a fine OLX.in hamper. Ms. Sharmila Tagore interacted with these kids and mothers and exchanged warm wishes for Mother's Day.

"Every Mother Counts" gave new meaning to the idea of putting second hand goods to use. It directed the giving away of such items for a noble cause and acknowledged the impoverished mothers in society. It also helped the kids of such mothers understand their value and celebrate their bond with gifts for their wonderful Moms.

Using clutter-breaking integrated marketing communication and activations, OLX.in has convincingly influenced people to share a humanitarian aspect and create magic using second hand products. Their latest campaign Every Mother Counts hailed every needy mother as a Supermom and strengthened the mother-child relation in the lower strata of society.

About OLX.in:

OLX.in launched operations in India in 2006 and is India's largest local online classified site, which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used & pre-owned goods and services, by simply posting an ad on the website. It is a free C2C platform where consumers can interact directly with each other and sell & buy pre-owned goods & services. OLX.in has all key classifieds categories like For Sale, Vehicles, Jobs, Real Estate, Services, Education and Community. OLX.in is present in more than 500 cities across India.

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